Avoiding Common Mistakes When Buying Art Online

Buying Art Online: Common Mistakes and How to Avoid Them

Buying art online has never been easier, with thousands of artists and galleries offering their work through digital platforms. However, without seeing a piece in person, first-time buyers can run into common pitfalls. Here’s how to navigate the online art world with confidence and avoid costly mistakes.

1. Not Researching the Seller

Before purchasing art online, verify that you’re buying from a reputable source.

How to Check Credibility:

• Look for customer reviews and testimonials.
• Check if the website has clear contact details and policies.
• Confirm that the gallery or artist has an established online presence.
• Search for independent mentions of the seller outside of their own website.

2. Ignoring Artwork Details and Descriptions

Online images can sometimes be misleading, so it’s essential to read all the details before making a purchase.

What to Look For:

• Medium (e.g., oil, acrylic, mixed media, print, etc.).
• Dimensions (measure your space to ensure the artwork will fit).
• Edition Type (original, limited edition, or open edition prints).
• Signature and Authenticity (is the piece signed or accompanied by a certificate?).

3. Overlooking Color and Scale Differences

Colors and sizes can appear differently on screen compared to real life.

Tips to Ensure Accuracy:

• Look for images of the artwork in different lighting or angles.
• Compare the artwork against familiar colors in your space.
• Use augmented reality tools or size comparison guides if available.
• Reach out to the seller for additional images or a video preview.

4. Not Understanding Return Policies

Each seller has different policies regarding returns, exchanges, and refunds.

Before Buying, Ask:

• Is the artwork returnable if it doesn’t match expectations?
• Who covers shipping costs for returns?
• Are custom or commissioned pieces refundable?
• What condition does the artwork need to be in for a return?

5. Neglecting Shipping and Framing Considerations

Shipping fine art requires care, and framing can add to the cost.

What to Ask About Shipping:

• Is the artwork insured during transit?
• How is it packaged to prevent damage?
• What are the estimated delivery times?

Framing Considerations:

• Does the piece come framed or unframed?
• If unframed, what are the best options for framing it?
• Will framing significantly add to the total cost?

6. Not Setting a Budget

With so many options available, it’s easy to overspend.

How to Stay Within Budget:

• Decide beforehand how much you’re willing to spend.
• Factor in shipping and framing costs.
• Consider payment plans or installment options if available.

7. Forgetting to Ask for More Information

If in doubt, reach out to the artist or gallery. Most reputable sellers are happy to provide more details about the artwork.

Key Questions to Ask:

• What inspired the piece?
• How should it be displayed or maintained?
• Are there similar works available?

Final Thoughts

Buying art online is a convenient and exciting way to build your collection. By researching sellers, verifying artwork details, understanding policies, and setting a budget, you can avoid common pitfalls and make informed, satisfying purchases.

Happy collecting!